Effective Communication In Harmony With Your Favorite Song; It Engages You

What is your favorite song? Why is that your favorite song? Most likely, your favorite song is one that captured a moment in your life that you continue to relate to today. A great songwriter has the ability to craft lyrics that are consumed by the masses much the same way great communicators are able to win over the public and their consumers will well crafted presentations.










(photo courtesy Canadian Music Week)

Recently, I was fortunate to attend a Songwriting Showcase in Toronto held in conjunction with Canadian Music Week. On this panel were legendary songwriters Dan Hill, Don Schlitz, Dave Stewart and Paul Williams.
Each of them have written songs you are very familiar with - songs that still connect with you today.

Dan Hill wrote "Sometimes When We Touch" when he was 19 years old to try to win back the heart of a girl. That is just one of many big songs he has written for other performers.
Don Schlitz wrote a song when he was working as a computer programmer at the age of 22 living in Nashville that took 6 weeks to craft until he had it finished. Ever hear of "The Gambler"? That was just one of over 50 Top-10 hits written by Don Schlitz.
Dave Stewart has written many incredible songs like "Sweet Dreams are Made Of This" for the Eurythmics, and other huge hits for Ringo Starr, Tom Petty and Gwen Stefani.
Paul Williams' repertoire includes many of the Carpenters hits like "We've Only Just Begun" and "Rainy Days and Mondays", Barbra Streisand's "Evergreen", "The Rainbow Connection" from the Muppet Movie and even the theme from "The Love Boat".

These songwriters are more than just master word-smiths. They are master communicators.

But do not think that writing a hit song and communicating with your target audience can be completed overnight. The process takes courage, creativity, insight and more importantly, it takes time.

Effective communication starts with a well thought out plan and is always focused on impacting and engaging your target audience - your clients or customers.

Ready to write a hit song today?

-Darren

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