Thursday, March 4, 2010

Facebook for Business

A few weeks ago on the Speak Media Consulting Blog, you read about the importance of using a Blog for your business. Read that story here.
Today, tips on using Facebook to increase awareness about your business and also connecting with your customers on a one-on-one basis.

There is an increasing number of stories these days about the growth to Social Media sites like Facebook and Twitter and Linked In. The reason; be where your clients and customers are. In this case, a large percentage of that group ARE using social media to learn more about you and your company.

Simply put - Social Media will help:
-Grow Traffic to your website
-Increase lead generation
-Increase Sales
-Improve search engine rankings (Google)
-Improve Brand recognition


So why Facebook?

With over 400 million users world wide, it is no wonder that over 1.5 million businesses now have their own page on Facebook. By the way, by the time you read this, the number of users will have grown.
Over half of Facebook users are logging into their account once a day. If you are like me, you are checking in several times a day. The average user will spend about 55 minutes each day on Facebook reading status updates, posting comments, and reviewing engaging information shared by companies and businesses that are important in their lives.

And for Business, more than 20 million people become fans of Pages each day. That is a lot of engaged people.

With Facebook you can:
-Start a fan page for your business and invite people to join
-Include a link to your website
-Encourage discussion
-Answer customer questions
-Ask customers for their opinion
-Allow people to share your content
-Include events, videos, photographs, blog articles
-You can do very targeted advertising on Facebook

(with content previously published by BizLaunch)

Can you do all that with a Newspaper advertisement, a Radio commercial, or a Television campaign - EVERYDAY?

Download my FREE tutorial for getting set up with your own Facebook Business Page and discover a whole new way to connect and engage with your clients and customers.

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-Darren
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