What's In It For Me? Effective Email Marketing Tips

In my presentations as a Media Coach and Consultant with Speak Media Consulting, you often hear me use the phrase "what's in it for me?".

To have effective engagement with your customers and clients, you must answer the number one question they have each time; "what's in it for me?".

If you are using email marketing to reach your consumers, are you answering that question?

Is your email marketing still bragging about your 'stuff' and not focusing on the wants and needs of your consumer?
Or have you realized that effective marketing - just as effective communication - you must put the needs of your consumer ahead of your own?

When it comes to email marketing, the trend has always been to use strong words such as "save", "gift", "free" and "now" in the subject line.

From eMarketer.com, the most powerful words for email marketing subject lines are "you" and "your". Finally, the consumer is been recognized as the most important element of the campaign.



Read the full report from eMarketer.com.

Today's consumer is busy and your message has to cut through all the noise created by other effective newspaper, radio, television, email, text, web and Social media messaging.

You read through this message. Something must have grabbed your attention.
Thank you for stopping by. I hope you found this useful in creating your own effective connection with your clients and customers.

-Darren
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