Say What You Mean To Say

Have you ever sent an email or said something that was followed by the comment "what do you mean"?

It happens to the best of us.

Messages can be deciphered into many different points. What is lost in an email or text message is tone and direction which is why I am a fan of picking up the phone and talking directly with the person I am trying to glean information from, or to pass along important information.
The key for successful communications is clear direction and core message development.

Here is another example.
Today is April 28 and my home city of Calgary Alberta is bracing for heavy rain and snow (yes I said snow) for the next 48 hours.
What did you hear in that message?

Did you hear that it's going to be cold, wet and miserable in Calgary for the next two days?

Or, did you hear that Calgary is finally going to get some much needed spring moisture?

Effective message delivery to the Media is just as important.

Before broadcasting a message through all forms of media, start with a clear direction (objective) of what you are trying to accomplish. If you are unsure of your key message, you are not ready for your moment in the spotlight.

Are we clear?

-Darren