The massive oil spill in the Gulf of Mexico has quickly become an environmental disaster, one that appears to have caught a few people sleeping on the job.
While Government Officials continue to point fingers, more have become extremely critical of the slow reaction and response from British Petroleum, the operator of the oil rig. Almost two weeks after an explosion sunk the off-shore oil platform, BP is now taking responsibility and beginning the process of damage control.
Has your company been given the proper training in crisis management if it happened tomorrow?
There are three basic rules to remember when controlling a crisis situation.
S: state the obvious and admit to the mistake or crisis
O: offer support and assistance to victims
S: signal the steps your company is taking to correct the mistake
As important for you to understand how to react and respond in a crisis, it is also critical for all staff members to do the same. Who is your company spokesperson?
Only the company spokesperson should be permitted to release information to the media - that means an immediate control of all messages your staff members are broadcasting to the world via social media.
Immediate and responsive actions are vital in times of crisis as they can turn a potentially damaging situation into an ability to demonstrate leadership and strength within your organization.
A few days of Crisis Management training could save weeks, months or years of embarrassment and shame for your company.
-Darren
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