Business Marketing with Twitter

Social Media has revolutionized the way Business connects with customers. No longer are your hands tied to a single advertisement in a Newspaper, or a radio or TV commercial that was produced a week ago. Social Media allows real-time communication to your customers.

One of the newest social media players is Twitter. While Facebook continues to grow, so does Twitter.

Simply put, Twitter is like high school - you always hung out with the cool people and other cool people hung out with you.
Twitter is all about following people you find interesting and people following you who find you interesting.
You can learn what is going on in the world and you can also educate your followers. The more interesting and engaging you are, the more people from around the globe will find you and start following you. Do not be afraid. It's cool to be cool.
For Business, Twitter is a resource for:
-Promotion
-Marketing
-Customer service
-Customer relations
-Surveys
-Research
-Drive traffic back to your Website or blog
-Employment opportunities (looking for new staff)
-Competition review
-Immediate two-way communication with customers and clients

If any of those aspects interest you, I recommend creating a Twitter account and start connecting with prospective new clients. Before creating your account, I also recommend the creation of a Social Media Code of Conduct that is reviewed by all staff members to ensure the proper content is being shared by all staffers.

So, what is a 'Tweet'? A tweet is a 140 character message that is viewed by your followers. The most effective tweets include a call to action or give the reader a reason to visit your business. In the beginning it might not appear that your 'tweets' are effective but do not give up. Try to tweet several times a day and keep your messages consistent with your business model. Try different types of messages and eventually you will find certain messages receive more attention.

There are so many business uses for Twitter to broadcast and connect with clients and reach out to new customers.

What is also great about Twitter, it can be added to your mobile device allowing you to update and send pictures to your followers from events and immediately respond to followers.

For starters, here are 5 Twitter tips for building your business.

Take a deep breath. You will get through this. Just start slowly and soon, the whole world will be at your fingertips.

Find me on Twitter.
-Darren

Speak Media Consulting offers coaching and training for all your media needs, from understanding the inner workings of traditional media to effective uses of social media.