Where do you get started?
In this three part series, I have demonstrated the growing popularity of social media/social networking not only for personal use but also for business applications.
Click here to read Part 1; the statistics
Click here to read Part 2; the Phoenix Suns success story
And now in the final chapter, where do you and your business get started in Social media/social networking.
The important thing I recommend right away is develop a social media code of conduct for your business. Like a letter of confidentiality that employees sign when they first join your company, this code should be in place to protect you, your brand and your employees.
• Do not use foul language
• Do not slander or berate a competitor
• Do not publish confidential content or other proprietary information
Once you get started, do not let your social network sites get old and boring. I recommend updating your Facebook status at least once a day. Facebook users come to see information and updates from as many friends as they can. Do not bombard your Facebook fans with too many updates each day.
Conversely, Twitter is equivalent to a river of news. Twitter users expect to be up to date and the first to learn of exciting new trends, stories, offers and engaging content. Twitter accounts should be updated no less than once a day but update as often as you can.
Linked In can also be used as an individual or company to connect with other professionals, conduct surveys, and post and search for new career opportunities.
All of these social networks can and should be used in connection with your current business media plan. Do you blog? Use social media to broadcast your message and link back to your blog, which is an extension of your main website. Do you have a Loyal Client club? Use social media to connect with the existing members and reach out to new members. Create exclusive social media contests or offers.
Can you take a compliment? Can you take criticism? We all love the compliments but plan to receive comments that are not positive in nature. How you respond to them is the key. Everyone has an opinion.
And finally, do not panic if you do not get an immediate response. The key ingredient in social networking is 'social'. You have to develop a relationship with your followers; they have to get to know you and what you represent. However if you offer engaging content, your new followers will more than likely spread the word about you and your company. This will also bring more new followers to your social network.
The future is here. Now is the time to be creative and use the power of social media to your advantage.
-Darren
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