Facebook, Twitter; How Linked-In are you, Part 2 of 3

Yesterday, I shared with you statistical data showing the increased popularity of social media and social networking.

To read part 1 of this series, click here.

Today, I would like to share a success story.

The most successful businesses are using social networking to;
-provide engaging content (information, offers, and opportunities) to their fans,
-showcase opportunities for new products and services,
-create two-way communication with their fans,
-exclusive ‘back stage’ offerings,
-broadcast a media release,
-conduct surveys and questionnaires,
-generate revenue by driving traffic back to the main website.

A great story I read from the Phoenix Suns who, just 18 months ago did not know what Twitter was. However their organization was very media savvy having won the NBA Web site of the year award in 1997 and had great success with YouTube and MySpace for additional reach to their fans.
To get the ball rolling, the Suns signed up 20 to 30 employees and players including Shaquille O'Neal to a Twitter account. Shaq now has over 2.5 million followers on Twitter.

Jeramie McPeek, the Suns vice president of digital offered this comment:
“We all fell in love with it for connecting with our fan base,” McPeek says. “We quickly embraced it. It was a shift of mindset. … Our fans were not necessarily coming to Suns.com, but they were pulling up Facebook, MySpace, and YouTube. We need to be in those places; we need to be where the fans are.”
With over 60,000 Facebook fans, The Suns use their Facebook account as well to keep their fans informed by not bombarded with too much information.

Tomorrow, in part 3, tips and suggestions how you can get started in social media.

-Darren
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