Facebook, Twitter; How Linked-In are you, Part 1 of 3

The internet world is all a twitter about the increase in popularity of social media.
Facebook tripled in size from 125 million users to 350 million.
Twitter grew from a mere 4 million users to 40 million users in 2009.
Linked In has blossomed to a group of 53 million experienced professionals around the globe.

Are you using these social networks to grow your profile and extend the on-line profile of your business?

If you have not yet added one of these social networks as an additional marketing tool for your business, you’re not too late.

In a study released October 27, 2009 by Ipsos Reid, close to 90% of all Canadians have internet access at home.

The study found that access at home is almost universal for those under 55 years of age as 89% of those aged 18 to 34 and 87% of those aged 35 to 54 have Internet access at home. In comparison, only 69% of those aged 55+ have access at home.

It goes without saying that more and more Canadians are using the internet at home to engage in social networking.

“Even in difficult economic times, Canadians understand that having Internet access is essential in today’s society,” notes study author Mark Laver, Associate Vice President with Ipsos Reid. “Internet access is critical to finding employment, it can be used to save money, for paying bills, finding deals, and as a form of entertainment. It has become so important to the lives of Canadians, that in some areas of the country, Internet access is almost identical to home telephone access.”

Tomorrow, in part 2, I will pass along a story of a sports team who are using Facebook and Twitter very successfully as an extension of their digital brand.

-Darren
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