Media Tips for Small Business

When it comes to gaining Media attention for your business there are usually two methods of accomplishing this:
1) Create an environment or community where the Media will want to participate, or
2) Create a disaster.

Option two is the easiest way to gain Media exposure for your business but not what you wanted to hear.

So how can you create a community or environment the Media wants to be part of?
1) Know your target audience.
2) Find the Media outlets that cater to your target audience.
3) Purchase advertising with the Media outlets that reach your target audience.
4) Contact key personnel at these Media outlets and share your success stories.
5) Offer Media outlets your opinions/views/comments within your expertise to big events in the news.
6) Use Social Media to connect with Media outlets and more importantly, connect with your clients, customers and 'fans' who are already following your messaging on Social Media.

Building relationships with those in Traditional Media takes time, just as it does with Social Media. However you will find many more people through Social Media that are more interested in learning about you, your business and what you can offer them.

At Speak Media Consulting, I have been working with many clients to help them bridge the gap between Traditional Media and Social Media.

Another company that offers great resources for Small Business (in Canada) is Biz Launch. You may have read my earlier Blog posting about this company. Andrew Patricio is Co-Founder of Biz Launch and the moderator for several helpful Webinars aimed to help Canadian small businesses with tips for marketing, networking, finances and taxes, and time management just to name a few. Andrew and his team are promoters of using Social Media to gain publicity and promotion for all businesses.



Each week, the Biz Launch team offer many hour-long Webinars aimed to help you - the small business owner understand how you can grow your business and become more profitable. Best of all, these Webinars are free.

Visit their site to learn about their upcoming Webinars.

Thanks for reading.
-Darren.

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