Either way, e-mail marketing (Newsletters) can be a very effective way to communicate to your clients and build stronger relationships with your customers. However, too many messages can often be deleted and not enough messages can be forgotten. So how do you find the happy medium? How do you know your messages are being delivered, are being read, and are creating a call to action?
There are many programs available that can handle e-mail marketing and database management. One I have had tremendous success with: Constant Contact.
Recently featured in an on-line article from MediaPost, Constant Contact has seen a nearly 50% revenue increase and has increased staff.
Constant Contact is much more than just E-mail Marketing for newsletters and communication with your clients. Their services also include On-line Surveys to track customer feedback, and Event Marketing that allows you to manage and promote any size event with online registration, payment capture and RSVP management.
The great thing about E-Mail marketing; you can and should use e-mail marketing in conjunction with your current social media marketing;
-Blog
-Linked In
-You Tube
The same principals of social media marketing apply when using E-Mail Marketing.
-build a community
-share expertise
-discuss business issues
-build your brand
-establish yourself as an expert
-and build a database
How much is TOO much and how much is too little?
I recommend to my clients to send out an e-mail newsletter at least once a week. If time and content is an issue, look at communicating with your clients every two weeks or once a month, but do not let more than 4 weeks lapse between each newsletter or you will lose the engagement with your clients.
Feel free to sign up to receive my free e-mail newsletter.
If you would like to know more about creating a successful E-Mail Marketing strategy for your Business, contact me at: darren@speakmediaconsulting.com
Thanks for reading.
-Darren
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