The answer is yes.
Ipsos Reid confirms in a Canadian study released October 27, 2009, 82% of all Canadians now have internet access at home.
From their media release:
“Even in difficult economic times, Canadians understand that having Internet access is essential in today’s society,” notes study author Mark Laver, Associate Vice President with Ipsos Reid. “Internet access is critical to finding employment, it can be used to save money, for paying bills, finding deals, and as a form of entertainment. It has become so important to the lives of Canadians, that in some areas of the country, Internet access is almost identical to home telephone access.”
The study found that access at home is almost universal for those under 55 years of age as 89% of those aged 18 to 34 and 87% of those aged 35 to 54 have Internet access at home. In comparison, only 69% of those aged 55+ have access at home.
Laver continues, “The older generation is the fastest growing segment of online users, quickly catching up to the younger generations in their adoption of the Internet. By comparison, in Q1, 2006 only one-half (57%) of those aged 55+ had Internet access.”
Everyday, more and more people are looking for you and your products. What does your on-line presence say about your product, your company, your business, your brand?
-Darren
I want to get my mom a computer. She will be 80 next March. Facebook will never be the same! I even started a group for her a while back. Blockheaters by Nettie. She makes custom-made crotchet toques and scarves and afghans, etc. :D I made her business cards, too!
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