50 reasons why your business needs a Media Coach

What is a Media Coach?
How will a Media Coach benefit your business?

Here are (at least) 50 reasons why your business needs to hire a Media Coach:

1) What is your product and who is your target audience?
2) Are you only using radio, television or newspaper advertising?
3) Is your business on Facebook?
4) Do you do a lot of speeches and presentations?
5) How much traffic do you send to your website?
6) What is the key message of your business/company?
7) Who is preparing your media releases?
8) Has your business/company experienced a recent restructure?
9) Are you using E-mail marketing to reach your customers?
10) Who is updating your on-line content?
11) Who are your contacts at your local television stations?
12) Is your business on Twitter?
13) Are you an effective presenter?
14) When giving presentations, do you know how to use microphone to your advantage?
15) Are you on Linked In?
16) Do you have friends in the media?
17) How accessible are you to the media?
18) Who prepares information about your business, and is it current?
19) Do you Blog?
20) How many new customers/clients do you see at your business?
21) Are you sending the right message to your target audience?
22) How often do you update your on-line content?
23) How are you sending your media releases?
24) Do you have a Crisis management strategy?
25) Who are your contacts at your local radio stations?
26) Does your staff know what to say in a time of crisis?
27) Do you speak comfortably in front of media cameras and microphones?
28) Are you prepared to answer questions from the media?
29) What is your Social media policy?
30) What are you telling your media friends?
31) What is your staff saying about your business to their on-line friends?
32) Do you advertise on-line?
33) How effective is your presentations to the media?
34) Do you have a biography and picture to send at a moments notice, and is it current?
35) Is your business on Twitter?
36) How are you presenting your message at a media conference?
37) Do you have writers that prepare your presentations?
38) Can you read and understand what is written and prepared for you?
39) Who are your contacts at your local newspapers?
40) How often do you communicate with your local radio stations?
41) Are your media friends calling you first for comments on relatable issues?
42) Does your target audience respond to your current media marketing?
43) Do you advertise on Facebook?
44) How often do you communicate with your local television stations?
45) Do you post pictures of events or local media stories on your website?
46) Are you prepared to talk to the media about your business right now?
47) Does your website offer content that is easy to understand?
48) Do the media run audio and/or video clips from your media conferences?
49) How are you presenting your message to shareholders and partners?
50) How often do you communicate with your Facebook friends?

And one more for good measure:
51) When will you be calling Darren Robson at Speak Media Consulting?

The way we use Media is rapidly changing. How are you keeping up?