What is the best way to engage people to your social media updates? Simple. Offer something that is real.
In my 25 years in radio both on the air and as a manager and coach, it was my job to create interesting content for my listeners. Each day prior to a 5 or 6 hour shift, I would spend approximately 2 hours to prepare my show with relevant information. And where do you suppose I gathered this information? By spending more time reading newspapers, watching TV shows, listening to the other radio stations and paying attention to what my friends and society were talking about.
The same principles should apply to you when you are preparing to post content on your social media sites.
Here are 5 easy steps to think about in the creation of engaging content for your sites.
1) "What's in it for me?". Think of content that reflects the wants and needs of the reader - not of yourself.
2) Celebrate your successes. Go ahead, brag about a success story but remember point number one just above; it is not all about you...there has to be a pay off for the reader.
3) Be current and relevant. Talk about your favorite television show or favorite newspaper columnist. It demonstrates that you are plugged-in to the real world.
4) Talk about other people. In radio we called this a 'shout-out'. Mention people you met today in person or online. Use their online name (for Twitter).
5) Be real. Your close friends know the real you. Now here is your opportunity for the online world to get to know the real you as well. Talk about things that matter in your personal life.
Here is one more.
6) Never be boring. A good friend and mentor named Valerie Geller has been coaching top media talent around the globe for years. This one point has always resonated with me and with the thousands of personalities that she has worked with. Never be boring.
Did you find these tips helpful? Once you employ even a few of these suggestions, I am sure your readers will find you more engaging and will return to your website, blog or social media site more often.
-Darren
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