Top Trends on YouTube

YouTube is a ferocious beast - but I mean that in a positive way.


A search conducted on July 28, 2010 of the 100 Most Viewed videos of all time on YouTube revealed:
Music videos and music parodies or tributes are the most viewed videos in the Top-100. Other popular videos include pets, people doing stunts, automobiles and animation.

Music Videos:
2% in the Top-10
8% in the Top-25
18% in the Top-50
39% in the Top-100

Music Parodies/Tributes:
4% in the Top-10
7% in the Top-25
15% in the Top-50
25% in the Top-100

Animals/Pets:
2% in the Top-10
5% in the Top-25
7% in the Top-50
7% in the Top-100

People/Stunts:
2% in the Top-10
2% in the Top-25
4% in the Top-50
12% in the Top-100

Cars/Autos
0% in the Top-10
0% in the Top-25
3% in the Top-50
6% in the Top-100

Animation/Cartoon:
0% in the Top-10
1% in the Top-25
1% in the Top-50
6% in the Top-100

Commercials/Movie Trailers:
0% in the Top-10
2% in the Top-25
2% in the Top-50
5% in the Top-100

Data collected July 28, 2010

The Top-10 most watched YouTube videos accounted for approximately 252.3 million views.
Videos featured:
Pink Floyd tribute: 36.8 million views
Jon Lajoie – Show Me Your Genitals skit: 32.5 millions views
Michael Buble – Haven’t Met You Yet music video: 28.9 million views
Justin Bieber Tickets (removed by record label): 26.6 million views
Justin Bieber – One Time video (removed by record label): 22.4 million views
Big Spider Tarantula on my hand: 21.9 million views
SNL/Justin Timberlake-Beyonce skit: 21 million views
Michael Buble – Everything music video: 20.9 million views
Sasha the dog cheers for USA: 20.7 million views
Lil Wayne song I Feel Like Dying (not music video): 20.5 million views

Who was featured the most in the Top 100?

Justin Bieber is featured in 9 videos in the Top-100; full music videos or music performances and interviews accounting for 130.6 million views on YouTube.
That’s an average of 14.5 million views per video.

Comedian Jon Lajoie was featured in 3 videos in the Top-100, including the parody “Show Me Your Genitals” ranked at #2.

Michael Buble, Drake, Black Eyed Peas and Bryan Adams all had 2 videos in the Top-100

All together, the Top-100 most watched videos on YouTube accounted for approximately 1.375 Billion views. That’s a staggering 13.752 million views on average per video.

YouTube Statistics:
People are watching 2 billion videos a day on YouTube and uploading hundreds of thousands of videos daily. In fact, every minute, 24 hours of video is uploaded to YouTube

You Tube Demographics:
The user base is broad in age range, 18-55, evenly divided between males and females, and spanning all geographies. Fifty-one percent of their users go to YouTube weekly or more often, and 52 percent of 18-34 year-olds share videos often with friends and colleagues.

Using YouTube as a tool for marketing, promotion, public relations and awareness is no longer an option for business. It is a must.

Selecting the most effective spokesperson

Congratulations. With your new Promotion comes the extra responsibility of being your company spokesperson. Are you the right person for this job?

The transitioning economy brought many of these changes to the workforce in recent months and created a need for many companies to look for the perfect candidate to be the new company mouth-piece. In some cases, companies who were once fully staffed with Public Relations and Communications departments are now looking within to find replacements to these positions after corporate restructuring and downsizing. So, who is the right representative for your company?

At quick glance, you can easily discover those who love their new position and are engaged with other staff and departments, but they are not necessarily the perfect candidate. Surely there must be someone that has a pleasant speaking voice and presents well in the public. Perhaps the person that is best suited in the role as company 'spokesperson' is (in fact) you.

Who is best qualified to be a spokesperson at your company:
1) Someone who is keenly aware of your company's operations or the department they represent.
2) A person who speaks confidently and is respected be their peers for their communication skills.
3) An individual who remains calm during crisis and will most likely deliver your key message to the media under pressure.
4) The multi-tasker. I call this person 'the one who knows just enough about what is going on to be dangerous'. Yes, this is similar to point number 1 above.
5) Someone with a flexible schedule. As a spokesperson, you may have to make presentations to media or shareholders at times that are not convenient to your regular schedule. Being available during 'off-hours' goes a long way in demonstrating and improving your company's customer service.

Take a look around your office. Take stock of your surroundings and the talented staff you have working with you. I am sure you will find the right person for the job as your new spokesperson.

-Darren

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