Whether it was the grueling 50 kilometer cross country ski event, or a short track speed skating event, each athlete that competed at the 2010 Winter Olympic Games in Vancouver had to make each moment count.
The Olympics are very much like communicating to your clients or customers. You hire and train staff who are capable of delivering under pressures such as deadlines, split second decisions and risk of failure.
Are your staff worthy of standing on the medal platform, or are they better keeping the bench warm?
When communicating to your clients and customers through the media, you have one chance to make a lasting impression. What you say and the manner in which you say it goes a long way in earning the trust and respect from a prospective customer.
Each time you use media, regardless if it is on-line, radio, television or newspaper, make each moment count. Your team (company) is counting on you to put in your best performance every time.
-Darren
Speak Media Consulting
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