Showing posts with label networking. Show all posts
Showing posts with label networking. Show all posts

Wednesday, March 31, 2010

Linked In for Business

Over the last few weeks I have shared with you the power of Social media for Business.
Read my reports on:
Blogging for Business
Facebook for Business

In this Speak Media Consulting blog you will learn the power of using Linked In for Business.
Linked In is the Professionals networking tool. Unlike Facebook where users go to share stories and experiences of their lives, Linked In is an exceptional networking site.

With Linked In you can:
-Sign up and develop a profile online that highlights your skills and
achievements
-Grow your network by adding to your contacts
-Use it to find prospects, employees & suppliers
-Use it to do reference checks
-Use it to ask questions and get answers
-Join groups or form your own groups
-Search for people in targeted fields, positions and ask them to join your network
-Keep in touch regularly with your contacts
-Build a great online database
(with content provided by BizLaunch)

Linked In also allows you to rebroadcast your Twitter and Blog posts directly to your Linked In account.

Watch this video tutorial on Linked In.

How are you using Linked In?
-Darren

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Tuesday, February 2, 2010

Call in the reinforcements

One of the greatest things you will discover with social media is the ability to ask for help - to call in the reinforcements.

One such group I often call on is Ulistic, a Calgary based Internet Consulting company. This A-Team consists of David West and Stuart Crawford who not only speak the language of everything 'Internet', they also take their time to explain everything using a language you and I can understand.

If you are struggling with an out of date website, or want to learn to maximize your impact using Social media, make the first call to Ulistic.

Over the next few weeks, the professionals at Ulistic will be holding a number of
seminars in Calgary to help grow your footprint in the on-line world.

Take note of these events:
February 23, 2010: How to become Googleable

February 25, 2010: Social Media Training Course
Topics include:
1.The importance of Social Media
2.An overview of the top Social Media sites and how to use them.
3.Hands on setting up your Social Media accounts.
4.Preventing the fatal mistakes with your online communications.
5.Build your Social Media followers – how to get good followers.
6.How to position yourself as an industry expert with your followers.
7.Reach people with practical online videos that tell your story & how to syndicate your videos.
8.Automate… how to manage your Social Media strategy for multiple sites with one tool!

Does this sound like a commercial endorsement for the crew at Ulistic? I hope it does. As I mentioned earlier, I have no problem reaching out and contacting other Social Media specialists to find solutions for clients. Not only will you find your competitors using social media, but you will also find many others that are able and willing to help you get a 'leg up' on your competitors. All you have to do is ask.

-Darren
Speak Media Consulting
Media Coach and Consultant
Calgary, AB

Monday, November 30, 2009

Three tips to a successful career

Ask any top executive about their career, and they are most always willing to share a few anecdotes about the good old days. I am certainly no veteran but I have had the privilege to learn from some great minds that have passed along bits and pieces of wisdom that I have carried with me throughout my career.

Regardless of title, rank or years of experience, I began to hear recurring themes from these great executive. They have been in the trenches, done all the back breaking work, and heard all the excuses. If it has worked for them it should work for me, right?

While coaching new staff or when asked to speak to University and College students I always refer to my “Theory of Three”. Three principles I have gleaned from watching, listening and learning from my mentors.


1) Take care of yourself
Sounds simple enough, yet one we tend to brush off.
As a manager we require staff to work at their peak performance level every day. However the moment a staff member phones in ‘sick’ (we’re heard every excuse in the book), it puts a strain on all the remaining staff who are required to fill the void. There are limits to everything but the more ‘sick’ days you take, the more apt you are to finding yourself taking an order at a drive-thru window. Take care of yourself. Drink lots of water, take vitamins, go to the gym, stop smoking, lay-off the all night parties - take care of your voice and take care of your body. Do not give your manager a reason to go looking for your replacement, because there are many fresh faces who want your job.

2) Never burn bridges
There are only a handful of companies in Canada.
OK,I know there are many more than three but think of all the people you know in your line of business. Now think about all the managers they know? In conversation with any Manager you will quickly find they know a lot of the same people you network with. They know two friends, and so on, and so on, and so on.
There are no secrets. We talk.
As a Manager who does reference checks when going through the hiring process I might phone one person on your resume. I will most likely check your Facebook page. Or in most cases, I will drop an email to another person who I know from that city, company or at your business. Like any Jerry Springer show, we will find the truth, without having to throw any chairs around. As I mentioned earlier, there are only a handful of companies in Canada. They should be your best friend. Network with other managers as much as you can. Make them your support team the next time you are looking for a new career change.

3) Always be accepting to change
This has happened to me, as it will happen to everyone several times in their career. Does this sound familiar? One day you are doing a dream job at a great company, the next day you are in the General Managers office being laid-off because of a company restructure or other major changes. It sucks. How could this be happening to YOU, the ‘star’?!
That is the nature of the business world. If you have followed the first two rules I listed then, in most cases you are not being fired because of something you have done. It is a decision out of your control perhaps made in a boardroom across the country, but you will survive. If you are lucky, you might find yourself transferring to a new position or to a new location because your talents are needed there. Be accepting to change. In today’s industry, most companies use words like centralization and shared resources. That boils down to fewer positions available in the work force. Which would you prefer; a paying job or that drive-thru window gig at the hamburger place on the corner of town.

Bottom line is: never give your manager a reason to fire you. There are many people who want your job. Do not get voted off the island.

I have offered three very basic principals that will affect you somewhere along the way just as they have for my journey.
We are all on a rollercoaster ride of a lifetime. Have fun and enjoy the ride.

Thursday, November 26, 2009

Networking - How do you get others to notice

When asked if I could give a presentation on Networking I immediately accepted.
In Calgary Alberta through SAIT's School of Business, they are holding a Business Development Workshop with Junior Achievement where 84 high school students will learn about Business. This is a great opportunity to showcase the SAIT School of Business students while allowing them to play a critical role in the success of the Junior Achievement participants.

My presentation: Networking
It is not about who you know now, but who you want to know tomorrow.

The most successful Business people in the world are always networking. Like most, they started with a small group of friends and supporters who helped get them to where they are today. How? By networking. Your 'network' of associates are connected to other successful associates, and so on.

Start with the people you know now; friends, family, business associates, competitors, interesting people you met at a training seminar, etc. From that list, create a second list with the names of the smartest, those with strong personalities and the most successful people you know. Once you have created your initial 'network', start contacting the people on your list. After you get through catching up on old stories be sure to let each person know what you are currently working on and where you see this project advancing in the future. Remember, you are not asking them for a job. You are simply updating your network with details of your new venture. Ask them to review the product and offer a second opinion. There is a good chance some people in your initial network might seem disinterested in your project but that is their opinion. They are still your friends. But from your initial network you will find those who will take your product and idea to their 'network' and pretty soon you will be introduced to others who share similar interests.

One of the key things about successful networking is keeping in touch. Once your network starts talking about you and the services or product you offer you can not afford to keep them in the dark. You have to keep in contact with them on a consistent basis. Either through telephone conversations or email updates, you need to keep your network up to date. The more engaging your network is, the more likely other people will hear about you and your product and want to join your network.

Do you have a website? Keep the content on your website fresh and offer opportunities to demonstrate your services and your product.
Do you have a blog? One of the easiest ways to drive people back to your website and introduce them to your network is through a Blog. It can be updated daily or weekly. Again, your content has to engage the reader to want to become a part of your network.
Do you send out regular email newsletters? Some might consider this to be spam marketing however the most successful email newsletters will be so engaging that it brings more new people to your network. There are several on-line companies that manage email data bases. I recommend Constant Contact.
Do you use Social Networking? Sites like Facebook, Linked In and Twitter are valuable resources to build your network. I use all three. Provide engaging content that others will find intriguing...the more intrigued they are, the more likely they will want to join your network.

What do you do with business cards you collect at social functions? When someone hands you a business card at a function it is an invitation to join his/her network. If you see this person a benefit to grow your network, add them. Get them on your email mailing list, make sure they see your website and read your blog to really get them excited about your network.

You're fired! Several times in your career you will invite people into your network who, after time, are not benefiting you or your business. Donald Trump has made a career out of firing people. At first, the notion of removing someone from your network seems harsh but it must be done in order to grow your network. At least every year, take stock of those in your network that have fallen silent and fire them. At the end of the day, you can still be friends with them if you want, but they have already demonstrated they are not interested in the growth of your company. Therefore it should not come as a surprise that you are removing them from your email list or special offers letter.

Who is on your network? Take the time to review your lists. You will be surprised at the outcome.

-Darren