Whether it was the grueling 50 kilometer cross country ski event, or a short track speed skating event, each athlete that competed at the 2010 Winter Olympic Games in Vancouver had to make each moment count.
The Olympics are very much like communicating to your clients or customers. You hire and train staff who are capable of delivering under pressures such as deadlines, split second decisions and risk of failure.
Are your staff worthy of standing on the medal platform, or are they better keeping the bench warm?
When communicating to your clients and customers through the media, you have one chance to make a lasting impression. What you say and the manner in which you say it goes a long way in earning the trust and respect from a prospective customer.
Each time you use media, regardless if it is on-line, radio, television or newspaper, make each moment count. Your team (company) is counting on you to put in your best performance every time.
-Darren
Speak Media Consulting
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Showing posts with label Olympics. Show all posts
Showing posts with label Olympics. Show all posts
Monday, March 1, 2010
Friday, February 26, 2010
2010 Olympic Winter Games: Did You Know...
Random facts about the 2010 Olympic Games in Vancouver and Whistler, British Columbia, Canada:
The Olympic Torch travelled more than 76,000 kilometers across Canada in over 100 days on it's journey to Vancouver.
There were 1.8 million tickets available for the games.
Prices ranged anywhere from $25 to $1,110 per ticket. Tickets bought at the last minute for some of the key Hockey events were selling for much more.
Estimated revenue from the 2010 Games: $1.3 Billion.
Number of Athletes and Officials: 5000.
Number of Volunteers at the Games: 2500.
The gold and silver medals are made of 92.5 percent pure silver, and the gold medal must be gilded with at least six grams of gold.
Because BC Place stadium is a stadium with a solid roof, it is the first time that the Olympic torch will be lit indoors.
The theme song of the Games, "I Believe" was co-written by Glass Tiger front-man Alan Frew.
Fastest event: Luge and Skeleton racers who travel up to 40 meters per second, or 143 kilometers per hour.
Over 100,000 free condoms will be available for the Olympic and Paralympic athletes and staff. It amounts to about 14 condoms per person.
The granite used for the majority of curling rocks comes from a single island, Ailsa Craig, off the coast of Scotland.
Estimated number of Media who told the stories to the world: over 10,000.
Number of tears shed by you and I when a Canadian stands on the Medal platform: too many to count.
Enjoy the rest of the Games.
-Darren
The Olympic Torch travelled more than 76,000 kilometers across Canada in over 100 days on it's journey to Vancouver.
There were 1.8 million tickets available for the games.
Prices ranged anywhere from $25 to $1,110 per ticket. Tickets bought at the last minute for some of the key Hockey events were selling for much more.
Estimated revenue from the 2010 Games: $1.3 Billion.
Number of Athletes and Officials: 5000.
Number of Volunteers at the Games: 2500.
The gold and silver medals are made of 92.5 percent pure silver, and the gold medal must be gilded with at least six grams of gold.
Because BC Place stadium is a stadium with a solid roof, it is the first time that the Olympic torch will be lit indoors.
The theme song of the Games, "I Believe" was co-written by Glass Tiger front-man Alan Frew.
Fastest event: Luge and Skeleton racers who travel up to 40 meters per second, or 143 kilometers per hour.
Over 100,000 free condoms will be available for the Olympic and Paralympic athletes and staff. It amounts to about 14 condoms per person.
The granite used for the majority of curling rocks comes from a single island, Ailsa Craig, off the coast of Scotland.
Estimated number of Media who told the stories to the world: over 10,000.
Number of tears shed by you and I when a Canadian stands on the Medal platform: too many to count.
Enjoy the rest of the Games.
-Darren
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