Surely there must be something good to talk about in the world today, or have we become trained by the media to read and hear only bad news?
When I say bad news, I am referring to stories about people losing their jobs, soldiers being killed, people dying in natural disasters, and even celebrity mishaps.
Sadly, the truth is; bad news is very effective for media. Bad news grabs the attention of readers, listeners and viewers to every media stream and it that creates revenue and ratings.
Where does that leave the good news? Media is looking for these stories - they just need a little help finding this content. That is where you come in.
Traditional media operations around the Globe are running with fewer and fewer staff members which means fewer people who are able to spend time sorting through all of the potential news stories of the day. As a result, some of the good news stories end up as trash because they either did not meet the criteria of that media operator or they simply ran out of time and resources.
In the online world, there are limitless opportunities to broadcast these good news stories. On your website, blog, video blog, email, and all the social media sites.
While I am not suggesting to turn your back on traditional media and create your own on-line media empire (which some are already predicting this outcome), use the tools available to you to broadcast your good news stories and share with the traditional media outlets. Engaging content no matter the source is always going to be engaging content. Create a reason for others to take notice and we will get to enjoy a little good news today.
Enjoy.
-Darren
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