Tell me what you want - what you really, really want

That Spice Girls song popped into my head when I was looking for a title for today's posting. Sorry!

But seriously - when it comes to connecting with your customers either through your website, email marketing, social media and even face-to-face conversation, you have to offer them more than just a 'deal'. Today's consumers are concerned about the price points but they are also very interested in a developing a stronger relationship with products and services you provide. Is your company offering this kind of engagement with your clients and customers?

As a Media Coach and Consultant in Calgary, Alberta, I encourage clients to use Social media as a tool to create this kind of engagement. Social media, when done properly is key in developing deeper relationships with customers.

eMarketer.com just published this interesting statistic from the US:



Notice how customers want to know about specials, features and services. This information is like currency to your customers.

If you have read any of my Blog posts, you will see a recurring theme: use social media. Social Media may not be the primary solution for the success of every business, but it can bring new customers through your doors - and I am pretty sure you want that to sustain the growth of your business. Some companies are fortunate to have a full-time staff of social media experts who are responsible for creating and implementing these new forms of social media engagement. However if your company is new to social media or struggling to understand how to maximize your footprint in this new media, you simply need to look around and ask for help. There are many social media experts who are willing and able to assist you with your learning curve.

So tell me what you want - what you really, really want.

-Darren