YouTube is a ferocious beast - but I mean that in a positive way.
A search conducted on July 28, 2010 of the 100 Most Viewed videos of all time on YouTube revealed:
Music videos and music parodies or tributes are the most viewed videos in the Top-100. Other popular videos include pets, people doing stunts, automobiles and animation.
Music Videos:
2% in the Top-10
8% in the Top-25
18% in the Top-50
39% in the Top-100
Music Parodies/Tributes:
4% in the Top-10
7% in the Top-25
15% in the Top-50
25% in the Top-100
Animals/Pets:
2% in the Top-10
5% in the Top-25
7% in the Top-50
7% in the Top-100
People/Stunts:
2% in the Top-10
2% in the Top-25
4% in the Top-50
12% in the Top-100
Cars/Autos
0% in the Top-10
0% in the Top-25
3% in the Top-50
6% in the Top-100
Animation/Cartoon:
0% in the Top-10
1% in the Top-25
1% in the Top-50
6% in the Top-100
Commercials/Movie Trailers:
0% in the Top-10
2% in the Top-25
2% in the Top-50
5% in the Top-100
Data collected July 28, 2010
The Top-10 most watched YouTube videos accounted for approximately 252.3 million views.
Videos featured:
Pink Floyd tribute: 36.8 million views
Jon Lajoie – Show Me Your Genitals skit: 32.5 millions views
Michael Buble – Haven’t Met You Yet music video: 28.9 million views
Justin Bieber Tickets (removed by record label): 26.6 million views
Justin Bieber – One Time video (removed by record label): 22.4 million views
Big Spider Tarantula on my hand: 21.9 million views
SNL/Justin Timberlake-Beyonce skit: 21 million views
Michael Buble – Everything music video: 20.9 million views
Sasha the dog cheers for USA: 20.7 million views
Lil Wayne song I Feel Like Dying (not music video): 20.5 million views
Who was featured the most in the Top 100?
Justin Bieber is featured in 9 videos in the Top-100; full music videos or music performances and interviews accounting for 130.6 million views on YouTube.
That’s an average of 14.5 million views per video.
Comedian Jon Lajoie was featured in 3 videos in the Top-100, including the parody “Show Me Your Genitals” ranked at #2.
Michael Buble, Drake, Black Eyed Peas and Bryan Adams all had 2 videos in the Top-100
All together, the Top-100 most watched videos on YouTube accounted for approximately 1.375 Billion views. That’s a staggering 13.752 million views on average per video.
YouTube Statistics:
People are watching 2 billion videos a day on YouTube and uploading hundreds of thousands of videos daily. In fact, every minute, 24 hours of video is uploaded to YouTube
You Tube Demographics:
The user base is broad in age range, 18-55, evenly divided between males and females, and spanning all geographies. Fifty-one percent of their users go to YouTube weekly or more often, and 52 percent of 18-34 year-olds share videos often with friends and colleagues.
Using YouTube as a tool for marketing, promotion, public relations and awareness is no longer an option for business. It is a must.
